Target Group?

To try and define a target group we have split the main group of people in and around the area in 3 groups namely: Travellers, Tourists and Citizens of Delft. We have tried to show you what we think these groups represent in the previous posts.

We have looked at the 3 groups and seen that there are several big differences in how they are affected by the project. We have there for chosen the group we think will benefit the most of any project we come up with due to their close interaction with the spoorzone project on a daily bases and in a significant part of their daily life. As you might have guessed already we have chosen the Citizens of Delft as our Target group.

We believe we can help these people make the most of the chaos that is about to take a place in their daily lives. We will not define the group difference for direct and indirect exposure because we want to do something for them both. So it might result in a two part project or a overall project for these to groups.

Hope these posts have been helpful and have shown you what we think are the people in need of some proper cross media interaction design.