woensdag 18 november 2009

Examples of CMI - NS Travel Information

Example: NS Travel Information

Ns provides different type of services for announcing their train interruption.
Uses several media, such as:
- SMS
- Broadcast
- Electronic screens on stations
- One on One (Information given by conductors)
- Internet

When there a train delayed the NS provides information by using different types of media tools so their passengers will not get irritated. They want also to inform their passengers so they can decide whether they will wait for the delayed train or take another one to their destination.

SMS: Since a few months passengers can send a message to ask about the Delays over the whole country.
Broadcast: When there is current news about a delayed train the conductors will broadcast this news and after a while they will put it on the electronic screens.














Electronic screens: Delays are being placed on the electronic screens on every station in the country so passengers can see them when they are walking to their railway .

One on One: Sometimes passengers don’t understand the given information. In this case they can ask a conductor about the broadcast.

Internet: Al this information can also be found on the internet site of NS.

Good about this project:
Most of the people in the Netherlands use the trains of Ns. All of these people want to get to their job or school on time. By using different types of media the NS will draw the attention of each passenger so they will not have to wait for hours on the station while a train is delayed. You always have passengers who listen to music or read a newspaper. By using the multiple media available to them, NS will be able to even get the attention of these occupied people.

Sources:
http://www.ns.nl/cs/Satellite/reizigers/plan-uw-reis/reisinfo-onderweg#sms-reisplanner-id
http://binnenland.nieuws.nl/37381
http://www.ns.nl/storingen/index.form

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