Examples of CMI - Try Now from TNT Post

Example: “Try Now from TNT Post”

Used types of Media:
- Billboards
- Television
- SMS
- Internet
- Magazines





TNT Post (Dutch Delivery Company) launched a big promotion campaign recently: they will deliver product samples for free to gain more brand recognition among consumers.

When you see a product advertisement with a Try-Now logo, you are able SMS the product brand to a four digit number. The product advertisements can be found on billboards, internet, television and in magazines. The SMS will have to contain your address. Within ten days, the product will be sent to the given address so that you are able to try it. Another possibility is to go to the website of the product and apply for the sample.

Positive:
A good thing about this concept is that they will reach a wide group of potential product users by involving lots of different media types. TNT Post as well as the product brand will gain more recognition among consumers. It might even lead to more sales in the future.

TNT Post runs this concept. This means that when the concept turns out to be a success, more and more product companies would like to work with TNT so that more people will know of their brand and products.

Negative:
A point of improvement could be the feed-back. I could imagine that feed-back from their target group is valuable for the product companies. By involving so many different types of media, there must be a smart solution so that the consumer will be able to reflect on the product quickly.

http://www2.try-now.nl/26/actievoorwaarden/
http://www.hyped.nl/details/20091101_try_now_van_tnt_gratis_producten_en_proefabonnementen