One of the main things that bothers and annoys people when Construction projects of this magnitude are being attempted is the ensuing chaos that comes to be. After only a short time people see their normal routes being blocked. They miss a Train because their bike can’t be parked close to the station anymore. The question that usually pops up after these things: “what the heck are they doing here?”.
Chaos can be both a bad and a good thing. We believe that with the theme “enjoy the chaos” we can conceive a project that will hopefully let people see the chaos as a good change of the norm. Let them see or experience that all the hindrances they are going trough is actually for a good cause. So we as Monkey Media have taken enjoy the chaos in as the way to try and make people feel better about the whole project. Will the succeed and how? Those are the questions we are faced with now.
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