Examples of CMI - Nike Stand-up, Speak-up Campaign

Example: Nike Stand-up, Speak-up Campaign

Nike's stand up, speak up - campaign uses several media, such as:
- Flyers
- Posters
- Commercials
- Internet
- Black & White wristband
- Famous football players
- 238 projects against racism

This was a campaign of Nike to empower football fans to show their opposition to racism

Flyers & posters: You can see famous football players who where wearing the black & white wristband so people become aware of the campaign and the racism on the football fields

Commercials: You can also see famous football players in the commercials of Nike against racism. In these commercials players are holding a board with a message about racism.

Internet: On the internet you could find the whole story about the stand up, speak up campaign. Also you could buy one of these wristbands to show that you are against racism

Black & white wristband: With this wristband you could show that you will fight against the racism on and off the football fields.















Good about this project:
Nike did a wonderful job and launched a campaign against racism. The main goal of this project was to decrease the racism on the football fields. By selling and giving black & white wristband everyone become aware of this campaign and participated. If they only had used a commercial or flyers not everyone would participate to this campaign and it wouldn’t have been such a success as it is now.



Sources:
http://www.youtube.com/watch?v=xuQ3J-RrobU
http://inside.nike.com/blogs/gamechangers-en_US/2009/10/30/stand-up-speak-up