Briefing

Communication goal

We would like to try and unite the city as a whole using the spoorzone as the vocal point of the project. The fact remains that even though the railway only acted as a visual barrier it still offered some real life boundary. Also we want to prevent the forming of a new separation with the construction of the new station and housing in the former spoorzone.

So to conclude we want to bring the people of both sides of the spoorzone together so the new spoorzone will unite instead of separate them in the future.

Target Group

We have chosen the citizens of Delft as our target group. More particular the people who life in and around the spoorzone. This group is currently split in two due to the railway. They are also going to feel the separation some more during the construction .

- age between 20 -60
- all social layers

Proposition

We will strive to create a feeling of coherency between the now separated parts of the city. Their will be a sense of being real neighbours for the time of the construction. And hopefully this will transfer into the new neighbourhood that will come to be.

Scope

Short term project with the potential for long term use/ existence.


Choice Multiple media

We want to use an already existing event to bring people together. By using such an event, we already have our target group together in the center of Delft.
“Lichtjesavond” attracts a lot of people. By using this event as main media, we could enlarge the event to the construction zone easily. During “lichtjesavond”a lot of light is used. Using light as a media could be a fun en well fitted way of bringing our target group together.



Brand Identity

We would like to have the appearance and brand Identity of companies like Douwe Egberts. They provide a social glue to unite people from different layers in a common interest. They have a very sociable feel to their identity.This is something we would like to achieve with our project.