Example: TV talent shows
Idols
Media used in this interaction:
- TV shows
- Website
- SMS
- Telephone calls
- Posters
- Shows in the street
- Advertisement on cars
- Radio
This show was a talent search for a new pop star. It was a great media hype which meant a lot of cross media Interaction.
TV shows: The main media was the actual tv show about the talent search. Which was watched by so many people that the exposure was huge?
Website: Like all things these days the show had a website showing movie clips and background information about the show and its contestants
SMS: During the live shows you could vote for the contestant you think should stay. These votes where used to make the cut every week.
Telephone calls: During the live shows you could vote for the contestant you think should stay. These votes where used to make the cut every week.
Posters: There where a lot of posters with either the show or later on specific contestants trying to get people to vote for them.
Shows in the street: Later on in the program the remaining 2 finalists went into the country promoting themselves and doing shows in their hometown as well as big parties.
Advertisement on cars: During the finalist round, each contestant got a tour bus which was covered with their picture and name.
Radio: As always with music related shows, it transfers well to the radio so the finalists also went and attended shows.
What’s good about this?
This show was an enormous cross media interaction with little means of contacting and interacting with the shows audience was left unused. It’s one of the first shows that used texting and calling as a means to vote and influence the course of the program. All in all it was a very well choreographed media franchise.
Sources:
http://en.wikipedia.org/wiki/Idol_series
You have done wide research and collected many examples. You have also changed the layout to something different from the blogger.com default, good!
BeantwoordenVerwijderenTwo remarks:
1. I cannot find the theme MonkeyMedia have chosen for the assignment
2. When you make each example into a separate blog post, you get a free table of content on the right. Structuring a blog is about well chosen titles and posts covering one subject at a time.
I have to agree with Maarten,
BeantwoordenVerwijderenthe lay out is a bit confusing and there is not much order. especially the oldest post with examples takes al long time to scroll through, maybe make a label for examples ore something?
nice examples, love the them crooked birds thing!