As some of you might have noticed we have changed from our original theme "enjoying the Chaos" to "east meets west". This was not without good reason.
After some of our brainstorm seasons prior to the briefing presentation we started to pitch some random ideas and they seemed to fit badly into our theme at the time. However we felt these ideas where a lot more to our liking then the ones we had generated within enjoying the chaos. Therefore we choose to look around and see if another theme would fit our mindset better. We ended up finding the theme "east meets west" and decided this was a lot better.
So after deciding on that we had to throw away most of our previous data and research and build a briefing for our new theme. This resulted in a slim and kind of skimpy presentation but it was a step in the right direction for us as a team. With renewed spirits we are currently working within our new theme. We soon hope to show us some of our brainstorms which will show some of our concepts and Ideas.
Hope this keeps you informent on our current state of affairs. Blog you soon!
donderdag 26 november 2009
woensdag 25 november 2009
Demographic Information
There are a few districts in the Spoorzone of Delft. These are the Binnenstad, Hof van Delft and the neighborhoods Delftzicht, Bedrijventerrein Zuideinde and Bedrijventerrein Voorhof.
Neighborhoods that border directly to the railway are:
- Centrum-West (binnenstad)
- Centrum-Zuidwest (binnenstad)
- Stationsbuurt (binnenstad)
- Ministersbuurt-Oost (hof van delft)
- Olofsbuurt (hof van delft)
- Westerkwartier (hof van delft)
These neighborhoods are separated by the rail viaduct (and later the construction zone) and the Westlandseweg.
But who is living in these neighborhoods? It’s necessary to know who we are designing for.
Conclusion
There are a total of 12205 people affected by the project. Most of them are male, single and in the age of 25-45 years.
We think this is because of the many students in Delft (who are mostly male).
Monkey Media briefing
Check out this SlideShare Presentation:
Monkey Media briefing
View more presentations from Technische Universiteit Delft.
maandag 23 november 2009
Briefing
Communication goal
We would like to try and unite the city as a whole using the spoorzone as the vocal point of the project. The fact remains that even though the railway only acted as a visual barrier it still offered some real life boundary. Also we want to prevent the forming of a new separation with the construction of the new station and housing in the former spoorzone.
So to conclude we want to bring the people of both sides of the spoorzone together so the new spoorzone will unite instead of separate them in the future.
Target Group
We have chosen the citizens of Delft as our target group. More particular the people who life in and around the spoorzone. This group is currently split in two due to the railway. They are also going to feel the separation some more during the construction .
- age between 20 -60
- all social layers
Proposition
We will strive to create a feeling of coherency between the now separated parts of the city. Their will be a sense of being real neighbours for the time of the construction. And hopefully this will transfer into the new neighbourhood that will come to be.
Scope
Short term project with the potential for long term use/ existence.
Choice Multiple media
We want to use an already existing event to bring people together. By using such an event, we already have our target group together in the center of Delft.
“Lichtjesavond” attracts a lot of people. By using this event as main media, we could enlarge the event to the construction zone easily. During “lichtjesavond”a lot of light is used. Using light as a media could be a fun en well fitted way of bringing our target group together.
Brand Identity
We would like to have the appearance and brand Identity of companies like Douwe Egberts. They provide a social glue to unite people from different layers in a common interest. They have a very sociable feel to their identity.This is something we would like to achieve with our project.
We would like to try and unite the city as a whole using the spoorzone as the vocal point of the project. The fact remains that even though the railway only acted as a visual barrier it still offered some real life boundary. Also we want to prevent the forming of a new separation with the construction of the new station and housing in the former spoorzone.
So to conclude we want to bring the people of both sides of the spoorzone together so the new spoorzone will unite instead of separate them in the future.
Target Group
We have chosen the citizens of Delft as our target group. More particular the people who life in and around the spoorzone. This group is currently split in two due to the railway. They are also going to feel the separation some more during the construction .
- age between 20 -60
- all social layers
Proposition
We will strive to create a feeling of coherency between the now separated parts of the city. Their will be a sense of being real neighbours for the time of the construction. And hopefully this will transfer into the new neighbourhood that will come to be.
Scope Short term project with the potential for long term use/ existence.
Choice Multiple media
We want to use an already existing event to bring people together. By using such an event, we already have our target group together in the center of Delft.
“Lichtjesavond” attracts a lot of people. By using this event as main media, we could enlarge the event to the construction zone easily. During “lichtjesavond”a lot of light is used. Using light as a media could be a fun en well fitted way of bringing our target group together.
Brand Identity
We would like to have the appearance and brand Identity of companies like Douwe Egberts. They provide a social glue to unite people from different layers in a common interest. They have a very sociable feel to their identity.This is something we would like to achieve with our project.
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